Help & User Manual

Everything you need to get the most out of Smart CRM, in plain language.

Getting started & logging in

Smart CRM uses passwordless login, so there is no password to remember.

  • Enter your work email on the login page and choose Continue. We email you a 6-digit code.
  • Enter the code to sign in. It stays valid for 10 minutes, and you get 5 attempts before you need a fresh one.
  • If your email belongs to more than one organization, you will be asked which one to open.
  • Tick "Keep me logged in on this device" only on a phone or computer you do not share.
  • Your role (Admin, Team Manager, Team Lead or Caller) decides which menus and records you see.

Your dashboard

The dashboard is a live summary of your customers and calling activity.

  • Every card, chart and list row is clickable and takes you to the matching customers.
  • Hover the small "?" on a card or chart to see exactly what it measures.
  • Admins, Team Managers and Team Leads also see a team leaderboard and a work-time analysis. Admins see the whole organization, and managers and leads see their own team.
  • If you have no customers yet, the dashboard points you to Import so you can get started.

Working with customers

The Customers page is the heart of the app.

  • Use the search box for registration number, name, mobile, address or assignee, and open Filters to narrow by batch, status, assignee, registration date or follow-up date.
  • Click a column heading to sort. Tick rows to select them, or use the yellow banner to select every record that matches your filters.
  • Admins, Team Managers and Team Leads can assign selected customers to a teammate.
  • Admins can edit records, delete them, export selected rows to Excel, and add customers by typing them in (Create Customer).
  • Callers see only the customers assigned to them.

Calling, WhatsApp & updating status

Everything you need to work a lead is on the customer record.

  • Tap the phone icon to start a call. Your device opens its dialer, and the call is logged automatically.
  • Tap the WhatsApp icon to open WhatsApp with a ready-to-send renewal message. The click is logged too.
  • Choose View on a customer to update their status, add call notes and set a next follow-up date. Every update is added to that customer's call history.
  • The available statuses are set by your organization's Admin.

Follow-ups

Schedule specific, timed reminders against a customer.

  • Choose Schedule Follow-up from a customer record, or from the Follow-ups page.
  • Give it a title, a due date and time, and optional notes.
  • Admins, Team Managers and Team Leads can assign a follow-up to one or many teammates, and each person gets their own copy.
  • Follow-ups are Pending, Completed or Cancelled. Filter the list by status or assignee.
  • People you assign a follow-up to are notified in the app and by email.

Tasks

Tasks are general to-dos that are not tied to a specific customer.

  • Create a task with a priority (Low, Medium, High or Urgent), a due date and time, and an optional recurrence (daily, weekly or monthly).
  • When you complete a recurring task, the next occurrence is created automatically.
  • Overdue tasks are flagged in red. The cards at the top of the Tasks page summarize your open, overdue, due-today and recently completed tasks.
  • Admins, Team Managers and Team Leads can switch to All Tasks and assign tasks to others.

Messages & notifications

Stay in touch with your team without leaving the app.

  • Everyone can read messages in their Inbox. Admins, Team Managers and Team Leads can also compose messages. Admins can write to anyone in the organization, and managers and leads can write to their own team.
  • Every message also arrives as an email and an in-app notification.
  • In your Sent folder you can see who has read each message.
  • The bell icon collects notifications about assignments, messages and due follow-ups. Click one to jump straight to the right page.

For organization admins

These options live under the Admin menu and are available to Admins only.

  • Import: upload an Excel file (.xlsx or .xls) using the official template. Keep the header row unchanged. Registration Number and Mobile Number are required, and duplicate registration numbers are skipped.
  • Users: add teammates, choose their role and team, and disable or enable accounts.
  • Statuses: add, rename, recolor or retire call statuses.
  • Settings: set the company name, payment details and country code used in WhatsApp messages.
  • Organization Profile: change your organization name and logo (PNG or JPG, up to 512KB).
  • Audit Logs: review who did what across your organization.

Teams & reporting hierarchy

Teams are how Smart CRM controls who sees what. A Team Manager or Team Lead automatically sees everything assigned to every team they are explicitly put in charge of - no separate permission setup needed.

  • Admins go to Admin, then Teams, to create teams and decide who leads and manages each one.
  • Each team has one Team Lead and one Team Manager slot. A Team Manager can be put in charge of several teams at once, and will see all of them combined.
  • A Caller only ever sees customers, follow-ups and tasks assigned directly to them.
  • A Team Lead sees everything assigned to anyone on the team(s) they lead.
  • A Team Manager sees everything across every team they manage - including everything their Team Leads and Callers see.
  • An Admin always sees everything in the organization, regardless of teams.
  • Your own Profile page shows your personal reporting chain, from you up to the top of the organization.

Plans & billing

Every organization starts on the Free plan.

  • Free covers up to 1,000 customer records and 10 active users. Pro covers up to 50,000 records and 100 users. Plus is unlimited.
  • Admins can upgrade or manage billing from Admin, then Billing. You can also click the plan badge in the top bar.
  • If you reach your customer or user limit, you will see a message explaining that an upgrade is needed to add more.

Using Smart CRM on your phone

The app works well in any mobile browser and can be installed like an app.

  • On Android (Chrome), accept the "Install" prompt on the dashboard, or use the browser menu and choose Install app.
  • On iPhone (Safari), tap Share and choose Add to Home Screen.
  • The tap-to-call and WhatsApp buttons are especially handy on a phone.

Frequently asked questions

I didn't receive my login code. What should I do?

Check your Spam or Junk folder first, and confirm you typed your email correctly. You can request a new code after the countdown on the login screen finishes. Each code is valid for 10 minutes.

Why does the login screen ask me to choose an organization?

The same email address can belong to more than one organization. Pick the one you want to work in. You can log out and choose a different one any time.

Why was I logged out automatically?

For your security, sessions end after a period of inactivity (30 minutes by default). If you use a personal device, tick "Keep me logged in on this device" when you sign in to stay signed in for longer.

How do I send bulk SMS to my customers?

Select customers on the Customers page and click Schedule Bulk SMS. Choose an approved template, fill in the details, and pick a time. Messages send automatically and you can track each customer's status - sent, delivered or failed - on the SMS page, where you can also resend or delete.

What are SMS credits?

Your plan includes an SMS allowance. When it runs out, extra credits (a one-time purchase, 1 credit per SMS, never expiring) let you keep sending. Buy them on the SMS page. A long message can need 2 or more SMS parts, and each part uses one credit.

How do I send WhatsApp messages to my customers automatically?

Select customers on the Customers page and click Schedule WhatsApp Message. Choose an approved template for your business type, fill in the details, and pick a time. Messages send automatically and you can track each customer's status - sent, delivered, read or failed - on the WhatsApp page, where you can also resend or delete.

What are WhatsApp credits?

Your plan includes a WhatsApp message allowance. When it runs out, extra credits (a one-time purchase, 1 credit per message, never expiring) let you keep sending. Buy them on the WhatsApp page.

Why can't I see all of the customers?

What you see depends on your role. Callers see only customers assigned to them. Team Managers and Team Leads see their own team's customers plus any assigned to them. Admins see everything in the organization.

What's the difference between the Next Follow-up date and a scheduled Follow-up?

The Next Follow-up date is a simple date field on the customer record. Scheduled Follow-ups (in the Follow-ups page) are richer: they have a time, a title, notes, a status and an assignee, and one customer can have several.

Why don't I see a Compose button in Messages?

Only Admins, Team Managers and Team Leads can send messages. Callers can read and receive them.

Does clicking the phone icon actually place a call?

It opens your device's phone dialer with the number filled in and logs the call in the customer's history. On a computer, this works if you have a calling app installed that handles phone links.

What happens when I click the WhatsApp icon?

WhatsApp opens with a pre-written message for that customer, using the company details your Admin configured. The click is recorded in the customer's history.

How do recurring tasks work?

Give a task a daily, weekly or monthly recurrence. When you mark it Completed, the next occurrence is created automatically with its due date moved forward.

How do I import my customers?

Admins can go to Admin, then Import, download the official template, fill it in without changing the header row, and upload it. You can also add customers directly by choosing Create Customer on the Customers page.

I've hit my customer or user limit. What now?

Your plan has a cap on customer records and active users. An Admin can upgrade from Admin, then Billing. Until then, you can still work with the records you already have.

How do I change my organization's logo?

Admins can go to Admin, then Organization Profile, and upload a PNG or JPG up to 512KB. It appears across your workspace straight away.

Can I install Smart CRM on my phone?

Yes. On Android, use the Install prompt. On iPhone, open the site in Safari, tap Share and choose Add to Home Screen.

Who do I contact if something is not working?

Use our Contact Us page. Choose the category that fits (IT issue, feedback, business enablement, integration or other) and send us a message. If you are signed in, your details are filled in for you.

How does the team hierarchy actually work? Can you give an example?

Say your organization has a team called "Mumbai North" with a Caller named Asha, a Team Lead named Raj, and a Team Manager named Priya. In Admin, then Teams, you would set Raj as Team Lead and Priya as Team Manager of Mumbai North. Now Raj sees everything assigned to Asha (and anyone else on Mumbai North), and Priya sees the same. If Priya also manages a second team, "Mumbai South", you would open that team too and set her as its Manager as well - she would then see both teams combined. The Admin always sees the whole organization no matter what.

Still need help?

Our team is happy to help with anything not covered here.

Contact Us